Welcome to Your Brain: Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Everyday Life (Hardcover)

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Description


"You: The Owner's Manual "for the brain: an expert, comprehensive, and lively guide that makes sense of all the latest scientific findings about how your brain really works.
We are using our brains at practically every moment of our lives, and yet few of us have the first idea how they work. Much of what we think we know comes from folklore: that we only use 10 percent of our brain, or that drinking kills brain cells. These and other brain myths are wrong, as demonstrated by the work of neuroscientists who have spent decades studying this complex organ. However, most of what scientists have learned is not known to the world outside their laboratories.

In this readable, lively book, Sandra Aamodt and Sam Wang dispel common myths about the brain and provide a comprehensive, useful overview of how it really works. In its pages, you'll discover how to cope with jet lag, how your brain affects your religion, and how men's and women's brains differ. With witty, accessible prose decorated by charts, trivia, quizzes, and illustrations, this book is great for quick reference or extended reading.

Both practical and fun, "Welcome to Your Brain "is perfect whether you want to impress your friends or simply use your brain better.

About the Author


Sandra Aamodt, Ph.D., is the editor in chief of "Nature Neuroscience," the leading scientific journal in the field of brain research. Before becoming an editor, she did her graduate work at the University of Rochester and was a postdoctoral researcher in neuroscience at Yale University. She lives in California with her husband, a professor of neuroscience. Sam Wang, Ph.D., is an associate professor of neuroscience at Princeton University. Before becoming a professor, he studied at Caltech, Stanford, and Bell Labs. He has published over forty articles on the brain in leading scientific journals and has received numerous awards. He and his wife, a physician, live in Princeton, New Jersey, with their daughter.

Praise For…


“Welcome to Your Brain is a delightful and engaging romp through neuroscience by two of its leading lights -- a marvelous collection of facts and findings that answer the questions we all have about our own minds. If the human brain came with an owner's manual, it might well look like this.” —Daniel Gilbert, author of Stumbling on Happiness

“Welcome To Your Brain is a lucid and fascinating journey into the inner life of the mind, an essential manual for one of nature's most amazing technologies. You'll never think about yourself -- or think about thinking -- quite the same way again.” —Steven Johnson, author of Mind Wide Open and The Ghost Map

“People need to know how the brain works. How else can you competently serve on a jury, or vote for what the government should spend money on, or decide what to make of your child having trouble learning to read? But here's the problem: lots of people find science difficult. Welcome to Your Brain is a great solution. Written by two top neuroscientists, it's great on the facts—accurate, up to date, focuses on all the important topics—AND it's crystal clear and witty and irreverent and wonderfully written. This is a terrific book.” —Robert Sapolsky, Why Zebras Don’t Get Ulcers

“If all scientists could write like this, professional science writers would be out of a job.  Welcome to Your Brain is clear, understandable, entertaining and fascinating.  A description of how, in a noisy room, to hear a caller on your cell phone is just one of the many good reasons to buy this book.” —Sandra Blakeslee, co-author, The Body Has a Mind of its Own

Product Details
ISBN: 9781596912830
Publisher: Bloomsbury USA
Publication Date: March 4th, 2008
Pages: 240